FAQs

Three Reasons to Try Maxim Clean&Pure
 
Good for our planet: Our products are manufactured without using harmful chemicals.
 
Good for people including children & pets:
Using safe and non-toxic ingredients ensures our products can be used from nurseries to the board room without being harmful.
 
Good for your goods:
Our products actually help rejuvenate fibres and materials. No harsh chemicals mean the life of your goods are prolonged.
 
Our Impact
 
Unique blends:
We have gone straight to what people want – products that actually work, are fragrance free (because there is enough fake fragrance in the world) and non-toxic.
 
Conscious packaging:
We have sourced biodegradable biopolymer plastics made from sugarcane waste. All other packaging is selected to be readily recyclable. This is one big way we are helping the environment by reducing our brand’s impact on landfill.
 
About Our Products
 
Where is it made:
Our products are currently made in the UK and Australia using sourced ingredients widely available globally.
As we grow, our aim is to manufacture regionally, therefore:
  • Reducing our carbon footprint
  • Employing local people, sharing the growth, sharing the profit and sharing the love

Our Ingredients
 
It’s in the mix:
We manufacture our products with a limited number of core ingredients selected because they work when blended into the right formulations to suit each cleaning application.
The formulations and mix ratios are carefully proportioned so that our products have zero harmful impact and effects on our personal environment, surroundings and products.

About Our Encapsulation Technology
 
Thanks to the encapsulation process, fabrics and fibre based materials can stay cleaner and last longer. The secret is a revolutionary technology, which suspends dirt, oil, and detergent residue, so that standard cleaning methods such as brushing and vacuuming can remove it. Encapsulation chemicals surround each particle of dirt and crystallize it, so it repels other soiled particles. The dirt particles, then rise to the surface of the material and are easily removed with normal brushing and vacuuming cleaning methods. This process helps materials stay cleaner because it does not leave behind a layer of sticky residue. Encapsulation cleaners also incorporate acid dye resistors, surface tension modifiers, and polymers, which eliminate the need for rinsing.
 
Going Green
 
Our new generation green encapsulation cleaning products are safe to use and are among the most effective cleaning products on the market.
They contain no:

  • Alkyphenol ethoxylates
  • Phthalates
  • Optical brighteners
  • Heavy metals
  • Ozone depleting compounds
  • Carcinogens
In addition, green encapsulation cleaners don't contain aquatic or oral toxins, which means you get a product that not only cleans well, but also is much safer to use around children, pets & animals and the environment.
 
Benefits of Green Encapsulation Cleaning Products
 
Experts state that it will only be a matter of time before environmentally safe encapsulation cleaning products replace traditional nasty chemical cleaners because the product's benefits are far too impressive to ignore.
Benefits of our green encapsulation cleaning products are:
  • Powerful Polymers: These detergent polymers encapsulate and suspend ground‐in dirt like no other product on the market. The polymers also enhance the efficiency of routine cleaning.
  • Stain Resistant: Green encapsulation cleaners also contain stain resistors that provide superior protection from acid dyes commonly found in food and other items.
  • Surface Tension Modifiers: These chemicals enhance the product's efficiency and are particularly effective in removing oils and greasy dirt found in many commercial fabrics and fibres.
  • Phosphate free: Green encapsulation cleaners utilize products that will not harm the environment. They are free of hazardous air pollutants that can negatively affect indoor air quality, and the special formula does not contain any known carcinogens. In addition, our products are fragrance free as opposed to unpleasant chemical or manufactured scent odours, which are emitted from traditional cleaning products on the market.
 
Where does all the dirt go?
 
The answer lies in the advancement of the polymer-based cleaning formulations used in encapsulation.
This chemistry provides clean fibres, fabrics and materials that resists re-soiling and wicking of stains, keeping materials cleaner for a longer period of time by coating the fibre with anti-re-soiling polymers.